How to Pick the Best Paper for Your Brochure

When creating a brochure, choosing the right paper is just as important as the design and content. The paper you choose can affect the overall look and feel of your brochure, and can even impact how well it performs in terms of grabbing the attention of your audience. Here are some key factors to consider when selecting the best paper for your brochure:

  1. Weight and thickness: The weight and thickness of the paper can affect the durability and overall quality of your brochure. Generally, heavier paper with a higher thickness feels more substantial and professional, while thinner paper can feel flimsy and less substantial. The weight and thickness of paper are measured in GSM (grams per square meter) or lb. (pound) weight.

  2. Finish: The finish of the paper refers to its surface texture, and can affect how the brochure feels in the hand and how well it reproduces colors and images. Common finishes include matte, glossy, and silk. Matte finish provides a more classic and sophisticated look while glossy finish has a more modern and vibrant appearance. Silk finish falls between the two, providing a luxurious feel while still being easy to read.

  3. Color: The color of the paper can have an impact on the final appearance of your brochure. If you want bright colors and sharp images, white paper is the best option. If you want a warmer tone, off-white or cream-colored paper can be a good choice.

  4. Recycled or eco-friendly paper: Many businesses are opting for eco-friendly options when it comes to paper products. If you want to demonstrate your commitment to sustainability, consider choosing recycled or eco-friendly paper options.

  5. Budget: The cost of paper can vary greatly, so it's important to consider your budget when selecting the best option for your brochure. Higher quality paper with better finishes and textures will typically cost more, but can be worth the investment if you want to make a strong impression.

When it comes to choosing the best paper for your brochure, it's important to work with a reputable printing and advertising company that can guide you through the process and provide you with high-quality printing services. That's where Big Panda Printing and Design comes in.

As a leading printing and advertising company based in Davao City, Big Panda Printing and Design offers a range of services to help businesses create impactful marketing materials, including brochures, flyers, and product packaging and labeling. With their expertise in printing and design, they can help you choose the best paper for your brochure based on your specific needs and goals.


In addition to their printing services in Davao, Big Panda Printing and Design also specializes in product packaging and labeling services. They understand the importance of eye-catching packaging and labels in attracting customers and promoting brand recognition. Whether you need product labels, packaging boxes, or custom product packaging design, their team of experts can work with you to create the perfect solution. Contact them today to learn more about their services and how they can help you create the perfect brochure for your business.